SAN ANTONIO, TX (November 3, 2016) Maverick Performance Products (MPP) today announced a long-term trademark license agreement with VP Racing Fuels to market, manufacture and sell VP-branded lubricants in the US, Canada and Mexico. The agreement comes on the heels of VP’s recent introduction of VP Racing Lubricants, a family of professional grade racing oils, high performance motor oils, engine break-in oils, assembly lube and high performance gear oils. The product line will boast an initial portfolio of 90+ SKUs, available early in first quarter 2017.
With the agreement, MPP will manufacture VP Racing Lubricants according to VP’s strict specifications and both companies will market the product line through targeted retail channels and select wholesale petroleum distributors, according to Shane Terry, Managing Director of Maverick Performance Products. “We’re establishing a value-added marketing platform wherein VP’s 41-year history of manufacturing high-performance racing fuels and MPP’s upstream expertise in refining, finished lubricant blending and packaging will serve to bring top-quality products closer to the consumer,” said Terry.
“This license agreement with VP is an important step in our long-term business strategy to build value throughout the supply chain with efficient vertical integration,” said Jennifer Straumins, Chairman of Maverick Performance Products. “It’s a perfect fit that leverages the core competencies and heritage of each partner.”
“This partnership is strategically important to our brand’s evolution,” added Alan Cerwick, President of VP Racing Fuels. “Long-term plans for our retail branding program have always included VP-branded quick lube centers and partnering with Maverick to manage distribution of products to these locations brings us a step closer to actualization.”
“VP currently offers a remarkable 70+ fuel blends, each formulated to optimize performance in specific applications,” Terry continued. “We aim to take the same approach with lubes – to generate ultimate performance with the best product for each specific application. It’s a business model driven by the competitive will to win and a recognition that we’re manufacturing performance parts, not just lubricants.”
“We plan to work with select wholesale petroleum distributors to establish a network and deliver value-added programs and products throughout North America.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Formula Drift, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing.
About Maverick Performance Products
Maverick Performance Products provides best in class, integrated specialty petroleum manufacturing, marketing and distribution. Its goal is to build long-term value throughout the supply chain through a detailed understanding of the markets it serves, a unique vertically-integrated supply infrastructure, building strong partnerships and developing innovative value-added programs. MPP is headed by Chairman Jennifer Straumins, former president and COO of Calumet Specialty Products, a Fortune 500 company. Her management team has decades of expertise in specialty refining, lubricant manufacturing & packaging, brand development, technical services, fiscal management and strategic asset acquisition. More information about Maverick Performance Products is available at MaverickOil.com.